Real Good
Made with the planet in mind.

Love your ‘fit, love your planet with Real Good.
As part of our broader sustainability goals, we’ve made a commitment to moving toward more sustainable raw materials and
reducing our water and energy usage.

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Look for the “Real Good”
Badge

You’ll find it on select styles in stores and online that are made
from more sustainable raw materials or using more sustainable
techniques, such as in a factory that meets expectations for our
Water Leadership Program.

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Real Good By the Numbers

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The water saved by every
pair of Real Good jeans on
average.

The amount by which we’ve
reduced the water used to
make each pair of jeans.

The number of plastic
bottles used in recycled
polyester in 2022 alone.

Real Good
Made with the planet
in mind.

Love your ‘fit, love your planet with Real Good.
As part of our broader sustainability goals, we’ve
made a commitment to moving toward more
sustainable raw materials and reducing our water
and energy usage.

ae real good 3 ae real good 4

Look for the “Real
Good” Badge

Love your ‘fit, love your planet with Real Good.
As part of our broader sustainability goals, we’ve
made a commitment to moving toward more
sustainable raw materials and reducing our water
and energy usage.

Real Good By
the Numbers

ae real good 6

The water saved by every
pair of Real Good jeans on
average.

The amount by which we’ve
reduced the water used to
make each pair of jeans.

The number of plastic
bottles used in recycled
polyester in 2022 alone.

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